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Privacy Policy

Last updated: May 9, 2025

We value your privacy. Please read this Privacy Policy carefully before using the the-unapologetic-edge.com or athenas-ally.com websites (collectively referred to as the "Website"), operated by Athena’s Ally Ltd, an Ohio-based Limited Liability Company (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, and share information—including in connection with our branded content and services under The Unapologetic EDGE™.

By accessing or using the Website, including programs or offerings under The Unapologetic EDGE™, you agree to the terms outlined in this Privacy Policy. If you do not agree, please do not use our Website or services.

INFORMATION WE COLLECT & HOW WE USE IT

We collect the following types of personal information:

  • Name

  • Phone number

  • Email address

  • IP address

  • Device identifiers

  • Interaction data: your use of the Website, behavior on pages, and engagement with emails or advertisements

We collect this information when you:

  • Complete a form

  • Register for an event, challenge, or program

  • Make a purchase

  • Subscribe to our communications

  • Browse or interact with content on the Website

We use this information to:

  • Deliver products, services, and customer support

  • Send transactional and promotional emails

  • Improve our Website, offers, and user experience

  • Monitor advertising effectiveness

  • Comply with legal and regulatory requirements

We do not collect this information due to any legal obligation or court order.

THIRD-PARTY SERVICE PROVIDERS

We may share your data with the following third-party providers to support our business operations:

  • Kajabi – Website hosting and email marketing platform

  • Google Analytics & Kajabi Analytics – Website analytics and performance tracking

  • kajabi (or other email providers) – Direct communication and email automation

  • Meta Ads / Google Ads – Advertising and retargeting

  • Payment Processors – For handling transactions (e.g., Kajabi, Stripe or PayPal)

Each provider maintains its own privacy policy and data protection practices. We do not sell your personal information to any third parties.

COOKIES

We use cookies to:

  • Remember your preferences

  • Improve site functionality

  • Analyze website traffic

  • Support advertising and remarketing efforts

You can manage your cookie preferences through your browser settings. For more details, please review our separate Cookie Policy (coming soon).

CHILDREN’S PRIVACY

This Website is not intended for children under 18. We do not knowingly collect data from minors. If we learn we have received data from a child, we will delete it promptly.

DATA RETENTION

We retain personal data only as long as necessary to:

  • Fulfill the purpose for which it was collected

  • Communicate with you

  • Comply with legal or operational obligations

Typically, we retain email and contact data for up to 24 months after your last interaction or until you unsubscribe.

YOUR RIGHTS

Depending on your location, you may have rights under privacy regulations (including GDPR, CCPA/CPRA, and Canadian PIPEDA), such as:

  • The right to access your personal information

  • The right to correct or delete your data

  • The right to withdraw consent

  • The right to restrict or object to processing

  • The right to request data portability

  • The right to lodge a complaint with a privacy authority

  • The right to opt out of marketing communications

To exercise any of these rights, email us at [email protected]. We may need to verify your identity by requesting your email address or other identifying information.

DIRECT MARKETING

We may use your information to send email updates, promotional offers, and resources related to The Unapologetic EDGE™ and Athena’s Ally programs. You may unsubscribe at any time via the link in our emails or by contacting us directly.

DO NOT TRACK

Some browsers allow you to enable a "Do Not Track" (DNT) signal. Our Website does not currently respond to DNT signals.

INTERNATIONAL DATA TRANSFERS

We are based in the United States. If you access our Website from outside the U.S., please note that your information may be processed and stored in the United States. U.S. laws may differ from those in your jurisdiction, and data may be accessible to government authorities under lawful request.

THIRD-PARTY LINKS

Our Website may include links to third-party websites for your convenience. We do not control these sites and are not responsible for their content or privacy practices. You should review the privacy policies of any third-party sites you visit.

CHANGES TO THIS POLICY

We may revise this Privacy Policy at any time. Changes will be posted on this page with the “Last Updated” date at the top. Continued use of the Website after updates means you accept the new terms.

CONTACT US

If you have questions about this Cookie Policy or your data privacy rights, please contact: